Making the complicated, simple.
Georgia approached me for a full rebrand for her freelance work in project management. She already had an email signature and a business card but had not had the time to put her mind to creating a full CI that could elevate her services to the next level.
From our discussions, I was struck not only by her creativity but also by her eyeglasses. These glasses had become synonymous with her look so I took them as inspiration for her personal mark. Georgia works within the creative and entertainment industries, so I wanted to give her a fun, unusual yet elegant logo that would be synonymous with her services and her personality.
As always when working on personal branding, I included her favourite colour into the overall identity and complimented it with hues that I feel tighten the sense of professionalism in her work yet is still subtly feminine.
