Master of Many
I collaborated with Emma Kotze, a Cape Townian actor, producer and project manager to create a bold yet elegant personal brand that she could use across her many projects. As a freelancer that moves between different professions on a daily basis, I needed to create a visual identity for her that promoted Emma as the main product but also encapsulated the other services she provides.
I fashioned her first name into a bold, stamp-like design to create a strong, eye-catching element that contrasts with her artistic headshots. As her personal brand grows, this symbol will become an instantly recognisable component of her branding that can be used easily across all physical and digital media and in different formats from business cards to packaging.
Taking the lead from the marketing elements she already had and her favourite colour, I incorporated a soft sage alongside black and charcoal to give a professional, refined yet welcoming feel to the CI.
